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Western Colorado University

 

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Detailed Course Information

 

Summer Term 2020
Sep 27, 2022
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Information Select the desired Level or Schedule Type to find available classes for the course.

BUAD 270 - PRINCIPLES OF MARKETING
An introduction to the fundamental concepts of marketing, including consumer demand and behavior, segmentation, advertising, marketing research, product development, distribution, pricing, the internet as a marketing agent, and global marketing issues. The student is exposed to the most basic tools, factors, and marketing principles administered by management in establishing policy, planning, and complex problem solving. Prerequisites: ENG 102 with a minimum grade of "C-" and completion of at least 24 credits; or instructor permission.
3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate, Post B.A. (Second), Post BA, Graduate Level, Graduate Degree Seeking
Schedule Types: Lecture

Business, Acct & Econ Division
Business Administration Department

Course Attributes:
Lower Division - 100-299

Restrictions:
May not be enrolled in one of the following Colleges:     
      Extended Studies

Prerequisites:
BUAD270

General Requirements:
Course or Test: ENG 102
Minimum Grade of C-
May not be taken concurrently.

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