Detailed Course Information |
Summer Term 2020
Apr 24, 2024 |
|
 |
||
 | Select the desired Level or Schedule Type to find available classes for the course. |
| BUAD 270 - PRINCIPLES OF MARKETING |
|
An introduction to the fundamental concepts of marketing, including consumer demand and behavior, segmentation, advertising, marketing research, product development, distribution, pricing, the internet as a marketing agent, and global marketing issues. The student is exposed to the most basic tools, factors, and marketing principles administered by management in establishing policy, planning, and complex problem solving. Prerequisites: ENG 102 with a minimum grade of "C-" and completion of at least 24 credits; or instructor permission.
3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate, Post B.A. (Second), Post BA, Graduate Level, Graduate Degree Seeking Schedule Types: Lecture Business, Acct & Econ Division Business Administration Department Course Attributes: Lower Division - 100-299 Restrictions: May not be enrolled in one of the following Colleges: Extended Studies Prerequisites: BUAD270 General Requirements: Course or Test: ENG 102 Minimum Grade of C- May not be taken concurrently. |
| Return to Previous | New Search |
|