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|BUAD 270 - PRINCIPLES OF MARKETING|
An introduction to the fundamental concepts of marketing, including consumer demand and behavior, segmentation, advertising, marketing research, product development, distribution, pricing, the internet as a marketing agent, and global marketing issues. The student is exposed to the most basic tools, factors, and marketing principles administered by management in establishing policy, planning, and complex problem solving. Prerequisites: ENG 102 with a minimum grade of "C-" and completion of at least 24 credits; or instructor permission.
3.000 Credit hours
3.000 Lecture hours
Levels: Undergraduate, Post B.A. (Second), Post BA, Graduate Level, Graduate Degree Seeking
Schedule Types: Lecture
Business, Acct & Econ Division
Business Administration Department
Lower Division - 100-299
May not be enrolled in one of the following Colleges:
Course or Test: ENG 102
Minimum Grade of C-
May not be taken concurrently.
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