Detailed Course Information |
Summer Term 2020
Apr 23, 2024 |
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| ROE 333 - RECREATION AND SPORT MARKETING |
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A survey of recreation and sport marketing topics: buyer behavior, segmentation, positioning, demand analysis, information and research, pricing, promotion, channels, 'product' policies, destinations, sponsorship, endorsement, merchandising, and fundraising. Prerequisites: ENG 102 with a minimum grade of C- and completion of at least 30 credits; or instructor permission.
3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate, Post B.A. (Second), Post BA, Graduate Level, Graduate Degree Seeking Schedule Types: Lecture ROE & ESS Division Recr & Exercise Sport Science Department Course Attributes: Upper Division - 300-499 Restrictions: May not be enrolled as the following Classifications: Freshman Prerequisites: ROE333 General Requirements: Course or Test: ENG 102 Minimum Grade of C- May not be taken concurrently. |
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