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|ROE 333 - RECREATION AND SPORT MARKETING|
A survey of recreation and sport marketing topics: buyer behavior, segmentation, positioning, demand analysis, information and research, pricing, promotion, channels, 'product' policies, destinations, sponsorship, endorsement, merchandising, and fundraising. Prerequisites: ENG 102 with a minimum grade of C- and completion of at least 30 credits; or instructor permission.
3.000 Credit hours
3.000 Lecture hours
Levels: Undergraduate, Post B.A. (Second), Post BA, Graduate Level, Graduate Degree Seeking
Schedule Types: Lecture
ROE & ESS Division
Recr & Exercise Sport Science Department
Upper Division - 300-499
May not be enrolled as the following Classifications:
Course or Test: ENG 102
Minimum Grade of C-
May not be taken concurrently.
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