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Western Colorado University

 

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Summer Term 2020
Mar 28, 2024
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Information Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course.

BUAD 270 - PRINCIPLES OF MARKETING
An introduction to the fundamental concepts of marketing, including consumer demand and behavior, segmentation, advertising, marketing research, product development, distribution, pricing, the internet as a marketing agent, and global marketing issues. The student is exposed to the most basic tools, factors, and marketing principles administered by management in establishing policy, planning, and complex problem solving. Prerequisites: ENG 102 with a minimum grade of "C-" and completion of at least 24 credits; or instructor permission.
3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate, Post B.A. (Second), Post BA, Graduate Level, Graduate Degree Seeking
Schedule Types: Lecture

Business, Acct & Econ Division
Business Administration Department

Course Attributes:
Lower Division - 100-299


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