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Western Colorado University

 

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Summer Term 2020
Aug 17, 2022
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Information Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course.

ROE 333 - RECREATION AND SPORT MARKETING
A survey of recreation and sport marketing topics: buyer behavior, segmentation, positioning, demand analysis, information and research, pricing, promotion, channels, 'product' policies, destinations, sponsorship, endorsement, merchandising, and fundraising. Prerequisites: ENG 102 with a minimum grade of C- and completion of at least 30 credits; or instructor permission.
3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate, Post B.A. (Second), Post BA, Graduate Level, Graduate Degree Seeking
Schedule Types: Lecture

ROE & ESS Division
Recr & Exercise Sport Science Department

Course Attributes:
Upper Division - 300-499


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